Pinpoint

If your company has a product and you’d like to boost its memorability in the mind of the target audience,…

Have you ever been at a party and you get introduced to some guy who starts talking and never shuts…

I’ve noticed that most marketing meetings center around this one question: What do we want to tell the target audience…

The great thing about finding a wife is that you can just walk right up to her at a party,…

There have been people who have warned me that giving away the secrets of what my company does, as I…

It’s fairly easy to imagine that when the very first ATM was introduced, people felt uncomfortable taking their money out…

I had just moved to New York and I was in a guitar shop looking around—that’s you do when you’re…

The age of digital marketing, where your online search data gives advertisers the ability to put messaging right smack dab…

The digital age has brought with it, with all its astounding technology, the idea that the computers, not people, are…

If there are any of you who are not yet hyper-impressed by the miracle of digital marketing, please, take a…